My career began with a degree in Biochemistry and a PhD in Molecular Biology/Microbiology in the UK. After about 10 years in post doctoral cancer research in Sweden and the UK, I moved into industry and gradually over to Business Development and Marketing (with Pharma and diagnostics companies as customers), where I am much more at home. I spent about 10 years leading projects, leading teams, negotiating agreements and then 5-6 years in a branch organisation building networks and running lots of seminars and conferences. I've worked across the board with communication in my own company over the last twelve years, from coaching speakers to writing for web and producing marketing materials. I specialize in communicating complex technology and teaching the art of convincing and persuading. I joined Bio-Works at the start of 2019 to build up the digital marketing platform and activities.